Stories
Cases and insights, one feed.
What we've run, and what we think. No content marketing, just work and the thinking behind it.
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FootballVisionRevenue
Football’s next decade will be won beyond the 90 minutes
Italian football sits on some of the most valuable city-brands in the world and monetizes almost none of them. The thesis behind our work inside clubs and why we run the business rather than advise on it.
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BrandingSportsVisual identityCase study
Leaning into the future: how we redesigned the identity of Pisa Sporting Club
How Nuova Edicola (Marte Group) rebuilt the identity of Pisa Sporting Club: a custom typeface born from Piazza dei Miracoli, a harmonized Pisan cross, and a brand platform that leans into the future without falling.
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FootballBrandingCommerce
When football becomes culture
How a kit drop turned into a cultural movement. Pisa returned to Serie A after 34 years, and the jerseys that carried it there weren’t merchandise. They were the story, worn.
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